The Phonetic Particulars of Modern English Advertising

Abstract

This article is designed to give a sharper focus on the phonetic properties of advertising in the English speaking world. We come from the premise that globalization processes and the consumer culture of the so-called Net Generation make the marketers change their sales strategies and find new, no less effective promotional tactics, which would be more attractive to the young. To see how this language policy actually works an in-depth processing of the material is required, and cognitive syllabics happens to be a great help in this respect.