Advertising Communication in Electronic Discourse
DOI:
https://doi.org/10.46991/AFA/2007.3.2.056Abstract
The discourse of e-advertising which is considered a functional-stylistic expression of Modern English is characterized by a number of features: the abundant use of metaphoric expressions, short sentences, literary cuts, verbs in the active voice and the use of lexical units with positive or extremely negative meanings.
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Published
2007-10-15
How to Cite
Muradyan, G. (2007). Advertising Communication in Electronic Discourse. Armenian Folia Anglistika, 3(2 (4), 56–62. https://doi.org/10.46991/AFA/2007.3.2.056
Issue
Section
Linguistics
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Copyright (c) 2007 Armenian Folia Anglistika
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.