Internet-Memes as an Instrument of Effective Political Communication

Abstract

Today internet memes have their specific role in the organization process of political communication. Internet memes are based on the visual and verbal perception of people and are aimed to describe and interpret certain situations in social life. In Armenia, internet memes are widely used by social network users as an instrument of political communication. Their specificity and uniqueness are due to the mechanisms of their formation, actualizing, and distribution. Nowadays, it is relevant to study Internet memes as an effective instrument of political communication. The article analyzes the essence of this communication phenomenon, theoretical approaches to its interpretation, and identifies specific features of political Internet memes, the possibilities of their typology and classification.