ON THE PROBLEM OF THE RELATIONSHIP BETWEEN COLOUR PERCEPTION AND COLOUR NAMES

Abstract

The present paper deals with such an important linguistic and psychological phenomenon as the problem of the relationship between colour perception and colour names. On the basis of linguistic and linguo-psychological theories, the linguo-psychological mechanism of common biological perceptions of colour names and their qualitative differences in different cultures are studied. The analysis is carried out within the framework of the theories of linguistic universality and linguistic relativity. The peculiarities of Armenian are also taken into account within the context of the above mentioned theories.