«Փափուկ ուժի» ռեսուրսները և իրացման ռազմավարությունը

Abstract

The author presents the main resources of soft power in international relations - culture, political values and foreign policy, separately revealing each of them. He
emphasizes the importance of the difference between the potential and the real soft power, as well as the process of transformation of the potential soft power into the real one. The author outlines various strategies for the realization of the soft power of countries in international relations, taking into consideration the differences of the aims they pursue.