ON THE STUDY OF THE PHONETIC GROUP OF LINGUOSTYLISTIC DEVICES AS MEANS OF MAKING ENGLISH MEDIA DISCOURSE MORE EFFECTIVE

Abstract

The effectiveness of speech is mostly conditioned by the nature of linguostylistic devices used in it. The study of modern English media discourse enables us to categorize them in five main groups, which are based on devices’ phonetic, graphical, syntactic, allegoric features, as well as features based on wordplay. Phonetic features are particularly significant in the context of speech impact, as they make the advertising message more efficient. By means of creating a specific rhythmical image, they guarantee ads’ impressive sounding form and their fixation in mind. This in its turn increases the effectiveness of advertisements.